Audit and rebuild
Modern websites, built to convert.
Both tiers are built to convert. The Premium tier goes deeper - more research into your market and buyers, and structure designed to upsell, scale, and push the conversion rate even further.
Prices shown in
For existing websites
Website optimisation for existing websites
Two fixed scopes - pick the depth that matches how much your current site is leaving on the table.
Essential
fromR24,000
- Full web redesign built around a written audit of what isn't working
- Basic branding touch-ups, if the audit calls for it
- Better mobile experience designed to sell on the phone
- Clearer visitor guidance and improved navigation
- Conversion-optimised e-commerce structure and flows
- Payment gateway integrations
- Access to data analytics and consumer behaviour
- Automated email systems
- Basic search visibility, responsive QA
- 90-day optimisation period included
Premium
fromR38,000
- Everything in Essential, plus:
- Improved structure and conversion optimisation
- Trust, credibility and social-proof work
- Case-study presentation, forms and quote flows
- Content architecture, analytics & reporting
- Deep structural analysis for complex business systems
- Custom software solutions for complex business workflows
- In-depth competitor research
- Advanced website storytelling
- Advanced analytics and dashboards
50% deposit to begin, balance on completion. VAT excluded where applicable. If the audit shows a simpler or cheaper fix is the right one, we'll tell you, including when the website isn't the actual bottleneck.
What each tier buys you
The same foundation. Premium adds more conversion machinery.
Included, and what it does for you
Essentialfrom R24,000
Premiumfrom R38,000
The foundation - both tiers
Written audit before design
You know exactly what’s broken, and what it costs you, before spending a rand
Full redesign, mobile-first build
A site that looks as capable as you are, on the phones 60%+ of SA visitors use
Clear visitor guidance & navigation
People find what they came for instead of leaving to a competitor
Basic search visibility & responsive QA
You show up when people look, and nothing breaks on any screen
90-day optimisation period
We watch real visitors after launch and fix what the data exposes
The conversion layer - Premium
Trust, credibility & social-proof work
Strangers start converting the way referrals already do
Advanced Structure & conversion optimisation
Full picture view of your business - to turn the best traffic you already pay for into conversions.
-
Case studies, forms & quote flows
Higher-intent enquiries arrive pre-qualified, ready to talk numbers
-
Content architecture
The site scales with you: pages added without the structure decaying
-
Analytics & reporting
You see what the site earns, not just what it looks like
-
Deep structural analysis for complex systems
Multi-step workflows and complex offerings get mapped and simplified before any design starts
-
Custom software for business workflows
Bookings, quoting, memberships or a store - the site runs real operations, not just pages
-
In-depth competitor research
You know exactly what you're up against, and where the real gaps to win are
-
Advanced website storytelling
Complex offerings explained the way your best salesperson would, not a spec sheet
-
Advanced analytics & dashboards
Ongoing visibility into what's earning, not just a one-off report
-
“From” means the audit sets the final fixed number before we begin; more pages or deeper repositioning work can raise it, but the price is agreed on paper before any design starts. It never moves after that.
Every service, in plain terms
What we actually do - described by what it removes for your customer.
Not a menu of deliverables. Each line is a problem we take off your plate. Hit “What do these terms mean?” on any of them for the jargon in plain English.
01
Web Design & Development
A website that makes your customers trust you faster. A designed platform built around how your specific customers make decisions, not a template with your logo dropped in and your colours applied. Mobile-first, custom CMS, and measured after launch.
- Custom CMS
- A control panel built around how your team actually works, not a generic off-the-shelf dashboard. Update content, prices or pages yourself without a developer, with the controls you need and none of the clutter you don't. Change a price or publish a role today, not next sprint.
- Mobile-first
- Designed for the phone screen first, then scaled up to desktop. Most of your visitors arrive on a phone, so they get your best version, not a shrunken one.
- Measured after launch
- We track what real visitors actually do once the site is live and keep improving it, instead of treating launch day as the finish line.
02
Conversion UX & Information Architecture
We identify where visitors get lost, hesitate, or leave, then restructure the website to make the next step obvious.
- UX - User experience
- How effortless the site feels to someone trying to get something done. Friction reads as carelessness; ease reads as competence.
- Conversion
- Shaping the path so more of the right visitors take the action that matters - enquire, buy, book. Same traffic, more results.
- Information architecture
- How everything is organised and labelled, so people find what they came for without having to stop and think about where it lives.
03
UX Writing
Every screen is a conversation, and most of it is words. We remove the small hesitations: an ambiguous button, a form field that doesn't explain itself, a step that leaves people guessing - so the path from interested to committed reads effortlessly. Clear words convert. Clever ones get in the way.
- UX writing
- The words on buttons, forms and menus, and the moments where someone decides. "Submit" and "Send my enquiry" cost the same to build and convert very differently.
- Microcopy
- The small bits of text (field labels, hints, error messages) that quietly guide someone forward or trip them up.
04
E-commerce Platforms
A sales floor that converts. Designed around your customers' buying behaviour, integrated with SA payment gateways, and built to scale. We measure success by revenue generated, not by features shipped.
- Payment gateway
- The service that securely takes card and EFT payments on your site - PayFast, Yoco, Stripe and the like.
- Conversion
- The share of visitors who actually complete a purchase. Small improvements here compound directly into revenue.
- Built to scale
- Designed so more traffic and more orders don't break the site or force a costly rebuild later.
05
Custom Systems & Backend
When off-the-shelf doesn't fit. Quote management systems, customer portals, booking flows, API integrations, automation. Built for how your business actually works, not how a plugin assumes it works.
- Backend
- The part customers never see: the logic, data and admin that make the visible site actually work.
- API integration
- Getting your site to talk to the other tools you already run (CRM, payments, bookings, stock), so there's one source of truth instead of copy-paste.
- Automation
- Letting the system handle repetitive steps (confirmations, hand-offs, follow-ups) so your team doesn't do them by hand.
06
Brand Identity
When needed, not always. If your visual identity is the problem, not just the website, we can address both together. Brand work is only useful if it's immediately applied to something people see.
See what better is worth
How much could a better-converting website actually make you?
Answer four quick questions about your traffic and what a customer is worth, and we'll put a real rand figure on the enquiries and revenue your current site is leaving on the table. No email required, nothing stored - just your own numbers against typical ranges for your sector.
Your next step
Not sure how to increase your conversion rate right now?
You don't have to work that out on your own; that's exactly what the audit is for. We read your actual site, then send back a written verdict on what it needs and which level fits.
Free5 minutesWritten & yours to keep
Even if the answer is “you don't need us yet.”